L’Oreal Men Expert have just launched an extremely clever new marketing campaign which sees the brand utilising various social media outlets.
Including hilarious viral youtube videos (our fave is ‘How to Pick a Lock’) on how to do things the expert way, and an application you can download onto your phone, this is an exciting breakthrough from L’Oreal in terms of promotion, and they’ve already received a huge response, especially on their Facebook page. Go to http://www.facebook.com/TheExpert where you can ask the expert a question about absolutely anything and they will respond with their answer. Expect some very witty responses!
How to Choose an App:
How to Pick a Lock:
How to Create the Perfect Facebook Profile:
- Sarah Potter